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When I was ten years old, I was already quite comfortable using my father’s Mac. It was through games like Full Throttle (1995) that I really got into this world. The graphics, the characters, the stories… everything felt real. Being able to control it and make it move forward felt almost miraculous. With its sequences — many of them at a cinematic level — its dialogues, characters, interactions with objects, environments, and other characters… The truth is that back then there were many great games of all kinds: Descent, Commandos, StarCraft, Warcraft…

I started editing at the age of 15 with my Apple G4, using Final Cut and recording the rehearsals I did with friends in the attic of my house — or anything else that came my way. From there, I gradually got into After Effects to create realistic effects, and shortly after I discovered motion graphics, which completely hooked me.

Hey What’s up? Andrew Kramer here.

Shortly after finishing my degree at UCM, I worked at Microsoft alongside the developers. I prepared assets for apps for what was then Windows Phone. At the same time, I used motion graphics to create explanatory content within the company with great success. That’s when I truly realized the potential they had to communicate concepts in a clear and engaging way. It was also there that I started using Java and experimenting with programming.

After leaving Microsoft, I went freelance, and ever since I’ve been working on all kinds of projects: interactive presentations, opening credits for documentaries, explainer animations for companies, scripts for executives, interactive renders for architecture studios, and everything related to creativity, design, and audiovisual media.